Bridal Service of the nation
Bridal Service of America offers a wide variety of wedding planning services. From coordinating vendors to creating timelines, they work hard to make the process as stress-free and easy as possible for soon-to-be-weds.
On a hectic week-end day at the Bridal Mall in Hartford, Connecticut, brides-to-be and their friends and family members coo over tulle. The shop appears more like a petting zoo. The store also sells engraved offers, multitiered pastries and floral arrangements, tuxedo-rental outfits for bridesmaids and groomsmen in their selection of colors and tuxedo sizes, and other supplies necessary to organize weddings.
Although the company’s owners have been able to fend off a few dangers, such as those from online retailers, their biggest issue is a network called David’s Bridal, which has about 200 stores nationwide and has been greeted by separate bridal retailers with all the enthusiasm that little booksellers have shown toward Barnes & Noble or common stores toward Wal-mart. David’s is the largest retailer of bridal and formal wear in the united states, and accounts for twenty per cent of all American bridal gown sales.
Countless bridal shops are having a tough time putting up a fight with the bigger names, especially in terms of pricing. According to a survey conducted by the national Retail Federation, which found that women spend on their dresses on average$ 650, the average cost of a bridal gown has increased by 30 % over the past ten years. The average cost of a dress at a full-service department store was$ 350, while a dress at a discount store was$ 250.
Offering more providers and better customer service, which is one of the most common ways to thrive, can get challenging in a highly competitive industry. Numerous bridal shops now provide a complimentary consultation where the advisor discusses the princess’s goals for the day’s big time and takes a close look at her wardrobe. Some bridal shops have yet embraced technology by offering online fittings so that brides-to-be can see themselves in the gown before making their ultimate purchase.
In the bridal market, Pat Mahoney has over 20 years of experience. She is the writer of” Ceremony Records,” four newspaper rows with advice for brides-to-be, contributor website to” One Perfect Day,” a collection of wedding planning guides, and speaker at American surprise and table trade shows. She has also taught thousands of affiliates in the wedding industry wedding courses.
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